Dylan Redmond
Posted by Dylan Redmond

The quality of candidates applying for a role in your company usually depends on the quality of your job description. If it doesn’t appeal to the candidate, then you quite simply won’t get who you’re looking for. Remember your job description is the face of your business. It’s the first thing candidates will see associated with your brand when searching for a job. Therefore, you gotta impress!! The words you use must ooze enthusiasm – remember, you’re trying to convince these people to come and work for you. You don’t want to come off dreary and repetitive. You want to reflect how amazing your workplace is and how the candidate will grow in their role.

So who writes the job spec? It can be a number of people from the hiring manager, marketing team, right down to an outside consultant. The most important thing is that the language in the job description appeals to the candidate that you’re looking for. Here, we list 5 effective ways on how to get your job noticed by all the right people.

1. Make it shine!

As mentioned above, you don’t want to come across as a big old bore! That’s the last thing you want. A lot of the time it comes down to what type of candidate you want. Do you want applications streaming in by the dozen from any Joe Soap or do you want it to reach a specific group of people? An important point to note is that your job ad shouldn’t appeal to everyone. If it’s a case that you have an abundance of CV’s coming in, yet the applications are clearly lacking talent, then you know that you’re targeting the wrong people with your job description.

Target your questions towards the candidates you wish to attract. For example, if you’re hiring a UX designer, you need to highlight the keywords that will stand out to them. Do they eat, sleep and drink HTML5 and are they well practiced with the Adobe suite? If so then they’re your guy/gal. The more specified your job description is the more you’ll alluring it will become to the right candidate in.

2. Don’t be someone you’re not!

When describing your company as the “best in the world”, make sure you use the right language that perfectly portrays that. Show how great your company is through the enthusiasm of your words. Again, if it sounds dull, then no one’s going to be interested. Steer clear of jargon and be true to your company voice. As the old saying goes – ‘Don’t pretend you’re something that you’re not’. If you do pretend to be someone you’re not, then it could go horribly wrong for numerous reasons. Why? You’ll only end up disappointing yourself as well as the candidate that comes in to interview.

Again, ask yourself – “What type of company are you?” Are you the playful, energetic type? Or are you more corporate? Using the right language, will save the candidate any disappointment and will ultimately attract the right candidate for your business/role. Although hiring someone with the necessary skills is important, it’s also essential that they fit the culture of your company. Everyone’s different, and you’re company is no exception. Ensure your job description doesn’t sound like it’s coming out of the mouth of a robot as well and that there’s a human feel to it.

3.  Why are you better than the rest?

If you’re not going to be enthusiastic about your company then who is? Never, ever be afraid to big up your company’s success as well as all the positive things that make you’re company great. Then again, if you need to think hard on this, maybe you’re in the wrong place yourself. Display your companies aspirations, and what they hope to achieve now and in the future. Outlining your goals not only makes your job description come to life, but it also instils belief within a candidate that they can grow within your company.

Does your company partake in wellness activities? Are there any perks assigned to the role? If so, don’t be afraid to highlight them in your job description. These are just some of the reasons that make your company great to work for! Potential candidates will always want a brief overview of the culture your company has to offer. Detailing the amazing work culture your company has to offer will further inspire candidates to apply for the role.


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