In late April, UK recruitment powerhouse Evenbase announced the acquisition of JobRapido for the princely sum of €30m. JobRapido is the latest site to grab the attention of recruiters amongst a growing number of job aggregation web-sites or job-scraping sites led by companies like Indeed, SimplyHired and CareerJet. There is a lot of debate about the value or usefulness of such sites amongst recruiters, myself included, which is why I was so interested by a report we recently completed for a client on the effectiveness of their careers site.
Using our client’s Google Analytics we analysed from where they were receiving the most application referrals and looked at patterns and trends amongst the various users who trafficked their site. Our primary focus was on the source of referral and trends for those website visitors that ended up applying for jobs, as this is the conversion metric that our client cares most about, but we also compared these stats to other page views to understand where they should be focusing their online efforts. The results were extremely enlightening and so to confirm that this wasn’t an anomaly we ran similar reports against other client sites to see if the trends were consistent, and they were!
Many people have no idea that LinkedIn Labs exists, but it’s a little hidden away place in LinkedIn that harbours some great (beta) tools and products, like LinkedIn Resume Builder – it’s hardly new (I know several of you are going to immediately pounce on this and say it’s been around for the last two years…) but this is a great tool for people who are on the hunt for a new job and need to collate a CV, and so few people use it!
So, in double quick time, here’s how to create a CV using your LinkedIn profile:
I’ve recently finished “ReWork“, the excellent story of 37Signals, the company behind the Blog of the same name, the inventors of the Ruby on Rails programming language and provider of Basecamp, the world’s most popular Project Management software for SMB’s. I love their business model; they believe passionately in building an audience rather than paying for your attention and they give away their best advice for free, most of which is summarised in the book.
It’s a great read for anyone, but there is an excellent section on Hiring that includes a one-page chapter called “What does 5 Years Experience Mean Anyway”. If you’re a recruiter or a hiring manager, you NEED to read the following extract:
However, in LinkedIn’s post-code filter, you’re not searching for general counties and cities, you’re searching for specific parts of that county and a radius of 25 miles around it. A key question that we must ask ourselves as headhunters is: How do you know that the address a LinkedIn member put in to LinkedIn is their home one, and not their work address?
Well we don’t. So here’s a better (and more reliable) way to filter by location in LinkedIn.