Written by Kyle Lagunas, the HR Analyst at Software Advice. This article originally appeared on his blog here and it gives insights into what we should be learning from the worst social media blunders over the past year..
When something goes wrong in the office, HR inevitably gets called in for damage control. This applies when an organisation’s use of social media goes wrong, too. As I read through lists of the top social media blunders in 2011, I thought, Wow, I’m glad I’m not managing HR there.
Facebook recently confirmed that Brand Pages would be able to have private conversations with fans, which sent social-media savvy recruiters into an excited flurry at this opportunity to reach out to potential candidates simply by them having liked their page. There has been some miscommunication and confusion around this matter, and unfortunately we’ve been reliably informed that this rather magical communication path is a dead end, at least in the context that many recruiters perceive it to work.
Here’s a really neat feature we discovered on LinkedIn this morning – as a member of a group on LinkedIn, you can now start a poll amongst your group members as well as a discussion. So now if you want to get a real debate going within a group and ask fellow opinion on a particular topic, group members can respond to your discussion in poll format really simply and easily by selecting their answer. Done and done.
So, here’s how to do it: