Social Recruiting finally went mainstream in 2011 with corporate and agency recruiters embracing LinkedIn and internet sourcing as a required skill for the modern recruiter, shifting away from job-board advertising to digital headhunting. It was also a year of continued economic uncertainty ending with fear of a double dip recession in Europe and beyond. Despite this we will remember 2011 as the year that the recruitment industry took its head out of the arse of the global recession and decided to fight back! Our industry bounced back DESPITE global economic uncertainty and adapted to new tools and international markets that had been previously untapped. 2011 was still a poor year in the grand scheme of things but we made it the most successful in nearly 4 years, we didn’t wait for the economy to bounce back and rush to our rescue; instead we innovated, became leaner and found new ways to grow.
So, as we face into what we hope will be another growth year for Recruitment, here are our Top 10 predictions for 2012:
1. LinkedIn will reach 300 million users by the end of 2012.
As of December 27th 2011, LinkedIn has over 146 million members, up from the 100m milestone that the company announced 9 months ago. With a growth rate of 50% in 9 months, we predict that growth will continue to gain pace throughout 2012 as most developed or developing markets hit membership levels equivalent to 30-40% of their working population. Ireland currently has 614,000 members (28% of the available workforce), up from 300,000 since this time last year. On a similar growth trajectory LinkedIn will double up globally in the next 12 months. Expect the 200 million mark to be hit sometime in June 2012 with membership growing at a rapid pace in Q3 and Q4 leading to an announcement about the 300 millionth profile sometime in December 2012.
If you are a recruiter and are looking at social networks, Boolean string searching and cyber-headhunting and scratching your head in puzzlement, you may feel that you’re getting left behind in the game of recruitment. It’s true, the world of recruitment has changed more in the last three years than in the last twenty (thanks to Colin Coleman of Collins McNicholas for vocalising that insight!).
As recruiters, the need to stay ahead of the game to get the best talent has never been more apparent, and being ahead of the game means knowing how to use social networks, and how to source and search efficiently and effectively from masses of online intelligence and sources like LinkedIn, Google, social media profiles and blogs – all to find the candidates who will be perfect for your vacancies.
On Tuesday September 6th, Social Talent present the Certified Internet Recruiter course, in conjunction with CIPD and Irish Recruiters, in Dublin city centre. This course is aimed at both new and experienced recruiters, and gives a core understanding of recruiting through the Internet while teaching the base-line tools and techniques for direct sourcing strategies utilizing search engines, social networks, mobile devices, job-boards and candidate databases.
This course is recommended for both in-house/corporate and agency recruiters who will gain the ability to unlock the potential of the web recruitment strategy while unearthing access to new candidate information and intelligence. Furthermore, participants will take a 30-minute web-based exam to gain accreditation. When you return to your office, you will be able to confidently x-ray search the web for candidates, use field-commands and wild-card operators in your searches to bring about richer candidate data, tailor your search to international recruitment assignments, craft your own Boolean strings for every job you’re asked to fill, and automate your searches to have new information emailed to you regularly with fresh new candidates.
To learn more about this course, click here to view the full course prospectus, and here to book a place on the course. Special concession rates for annual members of Irish Recruiters are available. Alternatively, email us at email@example.com to discuss the course.
Places are limited on the course to 15, so book early!
This morning we were thrilled to be the guests of the National Recruitment Federation at their Social Media Breakfast Briefing in the Clarion Hotel in Cork. 62 members attended our one hour briefing on Social Recruiting where we demonstrated the power of boolean strings to source candidates on the internet and in particular how anyone can harness the power of LinkedIn’s database without a paid account or any connections. For those of you who didn’t get a chance to take down the sample string template for searching the Irish LinkedIn database that we gave out, here it is:
site:ie.linkedin.com (“job title 1″ | “job title 2″ | “job title 3″) (“skill 1″ | “skill 2″ | “skill 3″) (“employer 1″ | “employer 2″ | “employer 3″) (inurl:in | inurl:pub) -inurl:dir
Just replace the job titles, employers and skills as appropriate. The results will be basic but will give you a sense of what you can learn on our Certified Internet Recruitment course.
The response to the briefing has been phenomenal and we are pleased to announce our first regional training day for the Certified Internet Recruitment Course in Cork on Thursday 31st March. This will be a full day course commencing at 9:15am and running until 5pm.
Spaces are limited to ten attendees but you can sign up here today.
If you are interested in Social Talent providing training in-house for your staff, email firstname.lastname@example.org for a quote.
If you want to view a concise version of this morning’s briefing, you can watch our 30 minute Internet Sourcing webinar here for only €10.
Last night we were one of the first groups of people to sit and pass the new CIPD Irish Recruiters Certiied Internet Recruiters (IR CIR) course.
After nearly 7 hours of study across 2 nights, a 25 question multiple choice exam, numerous cups of tea and choccy biscuits, we made it.
So, what is the IR CIR qualification all about? Essentially the course is the first step to empowering Irish Recruitment Professionals with the skills they need to compete nationally and internationally in an increasingly on-line sourcing marketplace.