LinkedIn 100% Completeness has changed: here’s how! (New)

LinkedIn 100% Completeness has changed: here’s how! (New)

Posted by Holly Fawcett, February 15, 2012

LinkedIn-Logo-Transparent-200pxIt’s common knowledge that more complete profiles are ranked as “more relevant” than incomplete profiles in LinkedIn search, but now it’s official, according to the LinkedIn blog that landed in our inboxes this lunchtime.

Whenever a LinkedIn search is run, LinkedIn have their own ranking relevance that typically goes in this order:

  1. 1st degree contacts that are 100% complete or nearest to it, have the most in-common connections and shared groups, and ranked in descending order
  2. 1st degree contacts, that are 100% complete or nearest to it, and ranked in descending order
  3. 2nd degree contacts, that are 100% complete or nearest to it, and ranked in descending order
  4. 3rd degree contacts, that are 100% complete or nearest to it, and ranked in descending order
  5. Shared group contacts that are otherwise unconnected to you, from 100% complete or nearest to it, and ranked in descending order
  6. Everyone else with high profile completeness
  7. Everyone else who have low profile completeness.

LinkedIn 100% Profile CompletenessCrucially, if you’re looking for a job or want to make yourself known across LinkedIn in order to promote your company or services, profile completeness MATTERS. And thankfully, LinkedIn have started to update their profile completeness ratio leaning more towards sections of your profile that you can control, like adding a photo or adding past positions. Before now, most people were stuck at 85% completeness because they didn’t have any recommendations, which realistically are out of our control.

Here are the steps to take to get to 100% completeness on LinkedIn and improve your visibility in search, as told by LinkedIn:

  1. Add a profile photo
  2. List a minimum of 2 past positions you’ve held, along with descriptions of your roles
  3. Have 5 or more skills on your profile
  4. Write a summary about yourself
  5. Fill out your Industry and postal code (note for Irish readers: this doesn’t affect us, as LinkedIn thankfully know we’re too wee to have postal codes.)
  6. Add where you went to school or college
  7. Have 50 or more connections.

Why is it important to complete your profile?

Holly's LinkedIn Profile PhotoWell here’s two reasons to add a profile photo: 1) LinkedIn themselves have stated that by adding a profile photo you increase your relevancy in search by 7 fold. 2) People like faces, they like human beings. Be social, and put your best face forward. (Yes I realise the duality of my statement considering my profile is a caricature. It really is my best face.) And as for detailing your last two jobs? They increase your visibility in search by 12 fold. This is a phenomenal boost, so go and do it!

So, some of you may have found your LinkedIn profile has jumped from a stagnant 85% to now 100% (yay!). Tell us what do you really look for in a LinkedIn profile? Let us know your thoughts in the comments.


  1. Haylee says:

    Okay, this is interesting, especially if you are currently ‘in-between’ jobs and searching. My profile has gone from 100% to 90% as I don’t have a current position (resigned and shifted country), but in all essence you are saying that people shouldn’t actually change their ‘current job title’ until they have another to quickly replace it with?
    That sort of defeats the purpose, you want to make it obvious you have finished a job, that you are actually looking, possibly even upgrading your account to a job seeker account, but LinkedIn sound like they are penalising you for it?
    I also think putting in a ‘holding position’ just looks a little naff? What do you think?

    1. Actually I believe a holding position is a way for people to identify that you’re actively looking for work, so a title and headline of “(industry, sector) professional, seeking new opportunities” isn’t naff as far as hiring managers and employers are concerned, and LinkedIn will see it as a job title so will restore your profile completeness. Win-win!

      1. Haylee says:

        Fair enough, thanks Holly. Now to think of an appropriate, non-naff, suitably interesting holding title.

    2. Elaine says:

      I just tried to follow the advice above and put in a “holding title”. The problem is it asks for a company. Can you elaborate on what to do to be accurate but get to the 100%?

      1. Hmm, that is a tricky one. I don’t know how you’d feel about your status containing the word “unemployed”, there seems to be a huge stigma about it! Maybe phrase it like this: headline (that’s the bit under your name and beside your profile photo, edit it by clicking directly on it when you’re in “edit profile”) of “XXX Industry professional, seeking new opportunities”, and then in your profile part, job title “XXX Industry professional” and in company “Seeking new opportunities”. That’ll work won’t it?

        I don’t know guys, recruiters leave your feedback please!

        1. Elaine says:

          These are excellent ideas! Unfortunately I tried that and then it says “Person name xxx industry at Seeking new opportunities”. Then it asks you to put in some work experience under this current position. I am confused why linked in requires a current position when it is supposed to be a strong job seeker tool.

  2. Bilal Aslam says:

    That’s sound advice, Holly. We provide feedback like this on LinkedIn profiles at and I can’t stress how important it is to have a picture. Your picture should actually be a head-shot, professional and not glamorous at all.

    It’s also a good idea to see how your search / view counts are trending. This info is in a widget on your feed, and it can help you understand if your changes make a difference or not.

  3. Kris says:

    I am another who where my profile has gone from 100% to 90% as I don’t have a current position. It seems to me that I must create a new position as “Unemployeed” or simply lie about the dates and show that I’m still current in my old job.

    Not good choices… Does being 90% really hurt my search ranking?

  4. Millard Croker says:

    YES YES YES!! It sounds soooo fun!! I need a new start like that!! :)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>